Building a strategic services marketing plan
Building a strategic plan for service management is like working with a jigsaw puzzle: First, you need all the pieces; then you have to fit them all together.
This report from Strategies For Growth℠ outlines those puzzle pieces to help you build a strategic services marketing plan for the post-COVID-19 environment.
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In the report, Strategies For Growth℠'s Bill Pollock outlines everything you need to move forward with a strategic services marketing plan in 2020.
Building the case
Meeting customer expectations, and setting goals
Needs assessments and prerequisites for planning
How to execute a strategic services marketing plan
About the author
Bill Pollock - President & Principal Consulting Analyst at Strategies For Growth℠
Bill Pollock is President & Principal Consulting Analyst at Strategies For Growth℠ (SFG℠), the independent research analyst and services consulting firm he founded in 1992.
Previously, Bill served as President & Chief Research Officer (CRO) at The Service Council; Vice President & Principal Analyst, heading up Aberdeen Group’s Service Management Practice; and Managing Analyst, Services Industry at Gartner.
Bill has been cited as “One of the Twenty Most Influential People in Field Service” by Field Service News (UK); one of the “Top 10 People Every Field Service Pro Should Follow” by Field Service Digital; one of Capterra’s “20 Excellent Field Service Twitter Accounts”; and one of Coresystems’ “Top 10 Field Service Influencers to Follow”.