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The ICurve Report 

This research maps a dramatic shift in the consumer's mindset; demonstrating what consumers really want when receiving utility and field services. It reveals the ‘ICurve’.

The ICurve shows the clear disconnect between those providing the services and those consuming it, as to what is an acceptable service availability level.

This research showcases

  • The evening ‘sweet spot that can’t be disregarded

  • The importance of trust

  • The cost of ignoring the ICurve

 71% of respondents cited physical and emotional disturbance around service appointments.