This research maps a dramatic shift in the consumer's mindset; demonstrating what consumers really want with product and service delivery.
The data reveals a specific demand curve around the individual - the ‘ICurve’.
The ICurve shows the clear disconnect between those providing the services and those consuming it, as to what is an acceptable delivery availability level.
This research showcases
The evening ‘sweet spot that can’t be disregarded
The importance of trust
The cost of ignoring the ICurve
71% of respondents cited physical and emotional disturbance around service appointments.