The ICurve - Australia

The ICurve Report 

This research maps a dramatic shift in the consumer's mindset; demonstrating what consumers really want with product and service delivery.

The data reveals a specific demand curve around the individual - the ‘ICurve’.

The ICurve shows the clear disconnect between those providing the services and those consuming it, as to what is an acceptable delivery availability level.

This research showcases

  • The evening ‘sweet spot that can’t be disregarded

  • The importance of trust

  • The cost of ignoring the ICurve

 71% of respondents cited physical and emotional disturbance around service appointments.